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Apple’s “Antennagate” media event

July 16, 2010 1 comment

I can’t say I was too impressed by what transpired at todays media event held by Apple Inc. For all the talk and research the company may have done on the iPhone 4 there are still a number of questions left unanswered.

The biggest unanswered question, for me, is: why did Apple manufacture the Apple bumpers?

It seems such a coincidence to me that the first piece of iPhone “dressing” Apple has released will not only look good but, conveniently, will also fix the antenna reception problems. For $29. For a bit of plastic. To resolve the antenna problem if you’re in a weak reception area.

I think Apple new about the reception problems the phone would have and developed the bumpers as an up-sell for the device – a quick and convenient way to fix a problem that could be “excused” by story “that all smartphone have weak spots” – and make a lot of money at the same time.

Unfortunately for Apple, I think they severely underestimated the forces of the market and the powers of the news reporting these days and wound up with the problems they have now – that Whoopi Goldberg video must have been excruciating for them to watch, poor woman, one day videoed standing inline waiting to buy an iPhone 4 and a few weeks later describing how she threw it on the ground in disgust – on national TV. Have you noticed the bumpers have been removed from sale at the Apple Store?

The problem for Apple, is that we, the users of these products, pay a fair premium for these products so we expect them to be best of breed in all respects, just as they tell us they are.

And $29 for a bit of “rubber and molded plastic – has iSuppli worked out how much those things cost to manufacture?

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Categories: iPhone